What is a Bounce Rate? Bounce rate is quite a famous metric that is widely used to describe the quality of a specific page on a website. There are a lot of different definitions for bounce rate. According to Google Analytics, bounce rate is: “single-page sessions divided by all sessions, or the percentage of…
Refreshing Your Brand Knowing the type of rebranding strategy to implement for your company is key because without this, you might not be able to go in the right direction. If your business is more towards a small refresh, then this particular strategy should be perfect. Under this strategy, businesses can enhance their identity, website…
When Should I do a Website Redesign Website redesign might seem difficult or strange at times but as a business owner you should know when to make the change and the effects of a website redesign. Before we talk about a proper financial plan to implement a redesign, let us discuss the importance of the…